Why You Really Need People

If you want to be consistently written up in a magazine it may help to meet the magazine editors and owners. Invite them out for a round of golf. You can also mention them on your site, promote their magazine, even sell it through Amazon if they do not pay for direct sponsorship. In a sense every connection that you make has a huge monetary value. If you want to win an award for best website network with important people who run the awards. Eventually you will get recognized because of the ground work you put in. Business and success is about meeting people. Without that you are basically on your own.

- Joe Gelb

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