Viral Video Embedding Ethics To Think About

Many times when people embed viral videos in their web page they do not have sufficient concerns for the people who made the video. It is important that if people can not click the video and get to its source site and channel,(for example on YouTube) to use a hyperlink to drive some traffic to their stuff. This way your article promotes them. The more promotion the better. The reason for this is that you need to give them the traffic currency. The eyes going to their brand makes most new age Internet people happy. Also it is important to sufficiently add your own content around the video. This extends the media rights further into your site than had you just published their video, and their key words. Some people with videos believe that no one has the right to embed. There is actually a legal basis for this in many places. But at the same time I would like to point out that that is the whole point of viral videos and web content. They are best spread and shared. But always remember to go out of your way to reference the author's pages or you may be extremely disrespectful. That is just my opinion on it. What is yours?

- Joe Gelb

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