Win People's Hearts For Top Search Engine Optimization





Search engine optimization is really about winning people's hearts. The most important links come from big and diverse sites. Do not let people trick you into thinking that spamming will get you to the top. Rather just doing it right and avoiding the dumb newbie mistakes will save you a lot of time and effort. Just saying.



- Joe Gelb
http://www.twitter.com/josephgelb






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Where Is Your Social Proof Going To Come From ?





Proving that you are important online can help solidify your brand. Fortunately there is an infinite amount of ways to solidify social proof. My favorite one is blogs. Why? Because search engines like words and content in the blogs. Blogs help promote things and transfer social proof better than any other medium. The second best way of producing social proof online is through multimedia like pictures and videos. Many communities do this and even just a few silly pictures with you are your friends will work miracles. Many other vehicles of social proof exist. Find them and use them.

Because social proof can be a bit of a numbers game it is important to remember concepts like sales funnels, personal branding, and marketing.




- Joe Gelb
http://www.twitter.com/josephgelb





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You Are Going To Have To Build Up Some Authority And Social Proof





Marketers generally need some social proof to drive the content. Authority and proof is built through numbers, and branding. Watch this video and tell me what you think.



- Joe Gelb
http://www.twitter.com/josephgelb






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The 5 Pillars Of Internet Business Revisited Part 2





I believe I made a similar post earlier but I wanted to revisit this post for a variety of reasons. First some people were confused to the context of things like pay per click fit into the scheme. First off pay per click is one of the most recession proof marketing tools available. If you do not believe me try making a blog on a high traffic subject. Wait a few weeks and tell me how much you made. There is always a hot ppc market no matter where the economy is going. Just using market, and keyword discovery tools. :-) Secondly to really understand how online business works, without the pieces is like trying to build a Lego car without the instructions. Everything becomes very confusing fast. So here is the list:

1. The Attack - Business goes on the offense through marketing. How can anyone sell something seems to be the main currency of money making. Everything else is more administrative.

2. Keeping The World From Falling Apart - This is the business administration side of things. Book keeping, paper work, accounting, team work, leadership, and making the parts work well is fundamental to keeping the machine humming.

3. A Good Defense - Reputation protection is key in online business. If something is not good, the word spreads in a second then we have a problem. Right?

4. Tying Together the Web Properties - Many online businesses operate exclusively on free social media and free blogging services because there is no true need to really push the envelope on all of this already free publicity. But people need a road map so they can count themselves a happy conversion. If you have roads between your properties, and viral sales funnels you have done half of the battle.

5. The Next Generation - Any successful online business is a work in progress. No one tool is the cure for the common need for cash. Keep moving or the world will literally leave you stuck on a sand bar.

These are some of my components that make for a successful online business. What are some of yours?

- Joe Gelb
http://www.twitter.com/josephgelb






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