What Does Your Business Do For Others

To some degree the definition of service is to help someone do something. In business we see monetary returns and generally people can opt out. OK there are many businesses that force sales on people. For example cable companies do not allow people to switch brands without a fine, banks do not let us take out all of our money and regulate the cash flow, and restaurants dictate how we should look and act. But is this really the best way to run a business? Many marketers on one hand would say absolutely. There is nothing like the smell of free money from forced transactions. On the other hand this can leave a very bitter taste in people's mouths. I am no expert but I suspect many people and companies who cut corners deal with angry people on a day to day basis. Besides creating stress and burning through resources that could be used to produce good products there is a certain price to the company's branding. Do you really want your label to be associated with angry people? But as many argue 'these are the trappings of what is produced by capitalism.' 'It comes with the territory.' 'It can not be changed.' I believe all of these statements to be both fallacies and a tremendous business pitfall. First of all just because you CAN do something in business does not mean you need to do it. Putting people on hold long enough that most people will hang up is one of these black hat tactics. We must realize that we are dealing with people here. And would we ourselves want to really be treated poorly? Secondly do we really need to be number one at the expense of our customer? On one side of the coin being number one equals a major win. But on the other side many ethical businesses do well even if they are not on top.


How Important Is Verbal Communication In Business

In business what you say and do not say are two extremely important things. But there is a huge element of non verbal communication, and subtle verbal skills that are extremely important.

An example of this is that someone can say objectional things on a vlog but may be sending strong signals that he/she/etc disagrees with the statements. Sarcasm is a slipery slope and the people who actively communicated things through saying one thing and meaning anouther try to avoid sarcasm if at all possible. This is because sarcasm actually undermines the audience. How can they be on the same page if they feel the speaker may be making indirect verbal attacts at them.

There are somethings that we really should not say. I would call these stop phrases. They tend to be negative, based on stereotypes and often turn the listener off. Some subtle stop phrases may be as simple as 'my money making system will make money rain.' The reason this may not work is because it sounds like a scam. As a result many marketers now effectively use rational incentives like 'money saving kit,' 'free trial offer,' 'value buy' and other similar statements. Often subtle language that takes control of situations and attempts to regulate error is the most effective. This is why long landing pages can be problematic. They often contain many fake testamonials, excessive description language for search engines, and many other things that may be hurting conversions. The most effective landing pages use really good stock photo or photoshop backgrounds, are relatively short and are to the point. Language ties into branding perhaps more than how people appear in the page. People communicate with the information rather than your picture which is more for legitmacy and trust.


How To Be More Aware Of Our Twitter Followers

If you have been keeping it locked to this blog then you now probably get thousands of Twitter followers per hour. If you are trying to build some attraction with your followers it may help to really get to know every follower. It may help to use Tweet Sum to really hand follow back people and really get to know at least a few too.

The Real Reason It Is Important To Connect Socially:

If you want to really connect with people on social media, then in return people will connect back into you. They will generate interest and buzz for your products, websites, and businesses.

Some of the most successful social media gurus on the planet spend more time on social media then they do on their content creation. A not uncommon breakdown is to spend an hour on blog post creation and 6 hours on social media.

People who do not want to know other people on a personal level have a hard time finding the value of social media because it won't work in the same ways. If we do not socialize then people will not reach out to us. Eventually re tweets, and shout outs go down and so does traffic.


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