Furthur Proof That The Universe Revolves Around Twitter

One day Archaeologists are going to uncover our tweets. What do you want your page in the history books to look like? My page would be about the guy who believed Google Wave is going to be big FIRST.

Really I was the first person to watch that video! I hyped the android too and look where it got us! It is almost like I can predict the future. In my crystal ball I do not see Twitter being as hyped as it is. But for now Twitter is the universe. And like any universe there are black holes unto which stuff and energy disappears.

Really it time warps, vaporizes, freezes, gets shot out expands or contracts. Google Wave is like a wave of energy, perhaps a worm cloud on the leading edge of a gigantic storm. Twitter will be a part of the wave, but I wonder how much more powerful a marketing tool a real time wave party could be?


Applying The Twitter Hype Cycle To Business

Twitter is a great web service for the business minded. Our Internet phones plug into the stream and we can obviously move products in our sleep, literally. Unfortunately the wave has been great but I would caution anyone who has all of their marbles in the tweetosphere to start looking elsewhere. To start, opening up accounts and trying new communities would be good. The straw that really broke the camels back in the Twitter hype cycle has to do with the re emergence of Microsoft as an Internet force, Scobleizer hyping Friendfeed, Twitter users now hitting mainstream demographics in a big way, Google's new super projects like the Wave, bloggers disgust with twitter, among other things. Twitter will be a place to be for awhile, but do not be surprised when conversions wane, and the number of active users goes down. The bubble of Twitter is coming undone. Many of the marketers who brought us this era are becoming very similar to the blogs on blogging era, or the make money online era. I am not saying that we can't take decent advice from these people but usually the laws of diminishing returns, and economic principles will limit the scope of what Twitter can do. There is also a growing realization that tried and true social media offer business a much better value than marketing in a hype stream. For example drop an affiliate link into the Twitter stream. You will get a lot of traffic initially then it fades unless you can get the landing page to go viral. If that happens the page is usually out of the Twitter Meme in about a weeks time. The meme aggregators then bump the link and you are down to square A. YouTube videos on the other hand have been proven time and time again to draw an even residual traffic stream, supported by a popular multimedia experience. Talk about your offer in the video and make money for years to come off of your customized landing page. Many marketers are doing this even in the strongest hour of Twitter hype.

Some trends that I have been noticing is the re emergence of online auctions, niche search engines, and mobile intensive web experiences. I am actually going to cover marketing to niche auctions tomorrow.


Who Is Tissa Godavitarne

I want to on this site shine some light on some of the gurus out there. I am not getting paid for it and honestly do not know if these people make any money. But I am obligated as a reporter of the Internet to talk about these things.

One such person is Tissa Godavitarne that you can watch in this YouTube video. If his credentials are legit then Tissa Godavitarne seems to have achieved a lot of success online. His methods include AdWords arbitrage, niche marketing, site promotion, search feed seo among other things.

According to Tissa Godavitarne you do not need to pay anything at all.

I wish Tissa Godavitarne has a real website out there so I could read about his methods but all the same. I guess he is making money and not spending time on a website.

I actually checked out one of his search engines. The site overall was simply constructed but has money making features built in. Basically it is an engine designed to build leads off of search much like Google targeted search but with affiliate programs. I could see this being profitable.

What are some of the negatives? He claims that his worst students make around 5 dollars a month. Unfortunately any blog with an affiliate banner up top that pays 30 per conversion will walk away with much more in a month. (I make money with no skill level) so I wonder why his methods are better. On the other hand these students may not have a big sales funnel and I am comparing it to blogs that I leverage in social media, search engines. The difference may be that they are on the bottom of the serp, and run little inneffective promotion. I guess even the best program will not make cash if not implemented.

Tissa Godavitarne does claim that he will help promote your site in his program so there is collaboration. I believe that working together is the future of online marketing and it makes sense. We all have skills and combined with promotion exchanges we can all be unstoppable.

I read on Tissa Godavitarne's landing page that he does attend the big time marketing seminars, affiliate seminars, and sales seminars so if you want to connect I am sure you could learn more if his programs are any good from him.

If anyone has ever tried Tissa Godavitarne's programs please leave a comment and tell us if it is legit, how much money you make, how it works, and if you would recommend it.


Vlog: Business Week In Review, Resources Dug Up, And Social Media News

There is a lot happening this week in online business. I tried to summarize some of the stuff that I covered this week on ibrpro.com in this video log.

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How To Use Your Cell Phone To Generate Business Leads

In business we are often left waiting. Learning to market with phones, cell phones, texting and other related telecommunication mediums including the Internet can give your business a huge boost.

The quickest way to generate a lead is to deliver a known value. If someone knows that your business is legit they are much more likely to act on it. An example of this is when I go to the grocery story I do not think twice about what I buy because I trust that the company will deliver a reasonable product.

Many lead generating marketers run into serious problems gaining trust which will unlock a lot of money even if you are making a lot already. Trust is built through interactions, and recognition. This is where those silly blogs and twitter accounts may come into play. I feel like I can trust people who deliver good free content, are popular, and do not have much online negativity geared towards them.

When you are trusted you can take to your iPhone for instance and generate leads through the mail, with apps, creating videos, web content, twitter, calling people and the list is endless. The best way to generate leads is to offer up hot incentives. Why would I want to buy your product? Do you have any guarantees if I do not like it? What are you really going to do with my email and personal info? Is this just another scam? There are many more questions like this. It is your job to find a way to answer them. Some people take the bull by the horns and have the answers on the landing page, while others will create another sub domain off of the URL to explain this stuff while keeping the landing page clean and simple. The strongest landing pages tend to have deep visuals integrated into the background of the page, a simple product explanation, and have proof of the credibility of the offer.

Many people will feed video into the page as a way of keeping attention. Keeping people on longer has been known to generate more leads. But if there is too much info you need some magnetic incentive, and perhaps a pre poppable offer where people will not feel the need to pay up front. If they do you need to find out how to arrange a discount. In this case the landing page may be billed as a limited time online coupon type of marketing strategy.

Once you page is all set it is time to take to the phones. It may help to pay for a phone system like Voice Shot. Voice shot allow bulk texting, bulk messaging, and other mechanized features that are essential for any business that is interested in telemarketing.

Where do I get my number list? Many marketers just call down the phone book, or use a search engine and use sites with published lists of numbers for a potential subject. There are many issues with marketing to random people including the fact that it is annoying, may be illegal, and will not produce many conversions comparable to opt in marketing. On the other hand if you can leverage an opt in list whether it be real people signing up for it online, in real life or where ever, you can generate many leads because people are targeted.

How can I build a list online? List generation is difficult. One of the simplest ways would be a video about your product with a few fields. You are not asking people to buy anything but rather giving their name and number for a news letter. You can promote the landing page online all over. Other people set up free services and social communities where there is an option to check a box during sign up near the submit button. This box is usually already checked and people have already entered their name a number sometimes many fields back so they do not connect the dots as well. Some numbers can be gotten through general networking, or the fact that you and a group of people have created a small organization to share related leads. When people opt in, they opt in for you brand 'Online Money Systems Network' for instance. When people work together the quality and scope of the leads usually increases substantially. It can then be easier to put the people solely in charge of lead who are really good at that while, using the talent of others to create product landing pages, and others still to create the public service for instance that people opt in generating a lead.

The webs that people spin for a simple sale can be involved and complex, but usually if you want to create an automated income system there is a tremendous need to get things right.


Do You Need A Different Blogger Template

I change blog templates every 5 minutes but one simple truth seems to remain. Some templates really do feel better, look better and make more money than others. I have no idea why that is or how to master these aesthetics. I have come to one conclusion that web design is really an art with definite parameters. For example there is a million ways to do a blog. Some people may have the posts in little boxes so people can scan the last 100 headlines and the first 200 words of the article, some templates dynamically feed the blog content to the main page, while others just list content with minimal navigational hyper links.

The thing I look for in templates is how well do they engage the reader. A great template should ad minutes to how long people hang out on your website.

Some things to avoid that I am proudly guilty of are clutter, slow pages, lack of flow, underutilized bottom of the page, ads that shock and awe but do not convert, fonts that do not feel good to read, not enough space between the elements, not enough subtlety, overlapping elements, hidden comment forms, among countless other issues.

Any site can always be improved even the best. We must also remember that if a blog is successful it may not actually be the template that made it that way. Many of these sites do have public releases of their template because of the exposure the site gave to the template. But in many cases the template usually feels familiar and dated.

For blogger these challenges are especially prevalent. Blogger looks and feels different than Wordpress which is the common blogging medium of probloggers. Blogger loads differently, behaves differently, and looks differently even if the image we see is exactly the same. I could not tell you why this is but we must keep a few things in mind:

1. Certain widgets from a few sites have been known on occasion to slow the site to a halt. You may want to figure out which widgets, or banners do this and strip them off immediately.

2. Consider customizing the template so people can not immediately recognize it as the template that 500 other people have. This may not matter if you have a unique template or honestly you do not really care. But tweaking the template seems to be part of the process that many of the pros do.

3. If the top of your template is a disaster people will flee immediately. The old saying in the world of advertising is throw ads above the fold for money. Unfortunately this can also drive people away. Some people do other things above the fold that hurt their site like putting 900 page slowing horizontal widgets or having red page error script.

4. It can help to just take a decent temple and focus on your blogging and let the background evolve with the blog. Many people rush to stack a template with too much stuff and do not realize that the template out of box was probably pretty optimal.

5. Incorporating social and content sharing icons into your template are fun and fancy ways to make an impression. After all the only reason to blog these days is for Twitter followers. Just kidding.

6. Weaving your brand into your template can be an especially pronounced tipping point. I guess if you are just article marketing nothing really matters but google. On the other hand if you really want to impress people it never hurts to try.

7. Where is branding headed? Unfortunately the whole look and feel of online branding has changed drastically in the last 6 months. In blogs people have really been pushing content fore ward and in business sites people are trying to take out words to increase conversions. Brand icons have been squeezed, changed shape and moved to different strategic locations.

8. Some templates are timeless. For example the Minima template for blogger has been around forever but people always seem to like it. I consider it one of the most like able blogger templates. One issue is the Nav bar. I am not sure where blogger stands these days in the terms on this. If you remove it from the minima you may need to have a blogger icon in the site to keep promoting their brand.

9. People hate black templates, but I don't. I believe much like many people wear black shirts, black templates are increasingly comming into style. Whenever I click on a link and the site goes black I get immediately impressed and spend a lot of time on it. If it is a blogger blog then I subscribe.

10. The blog incorporation of Friendfeed is the newest trend. To be honest I have a hard time with friend feed. My fingers burned trying to subscribe to people who have subscribed to my feed. Many of the navigational elements are daunting and the community is much like facebook in that it takes longer to get to the bottom of things. On the other hand Friendfeed represents the future. It is the receipt of Twitter especially and also blogs and other social media that can be annotated. Friendfeed has a big following among the professional crowd in ways that would make Linked in jealous. Some people liken Friendfeed to a powerful Twitter app for people who want to connect with people and gain real contacts. One thing is for sure, the avatars on friend feed are much bigger than Twitter or Facebook so I definitely take them more seriously.

11. Incorporating other feeds, syndicated content, feed catchers and other engines into your blog. I am seeing more excellent use of technology on blogs to bring together the best of the web content around the niche. This frees up the author to annotate this content below for example and offer an opinion. If Guy Kawasaki says that great blogs are ones that link to great stuff then why not just get a content catcher and do this automatically in your sleep.

12. Discovering what you are really about. The branding effort is continuous but the best brands online continue to be just regular people on a blog. There are too many fake people online for the purposes of marketing shady deals that just being ourselves does a lot of good for the business brand.

13. There is no template secret. Many pro bloggers for instance only have a bought custom template on their money site. Lately this has been evolving into just using hot premium themes that are widespread but cost money because they have SEO properties. I have seen countless bloggers launch new projects on free templates just to keep costs down until they establish how profitable it is. Another consideration is that if you are creating a network of sites linking into your main site that it may be a waste burning through millions of dollars on the planet templates when your sun site is really where the action happens. I am all for free.

14. It is best practice not to move attribution links. If there really is a page rank penality then that is probably a reasonable payment to the builder of the template. There are plenty of page rank 8 blogs that link out liberally. There may even be legality issues especially on business sites where the template forms a major part of the brand.

15. Many blogger templates have hidden customizations like the page elements can go certain places. You may not know about this until you move it over and the area between the header and the content highlights, or right above the posts highlights. Some pro blogger templates also do this between columns where people can squeeze in extra columns. Always learn the features of your template because in them you can unlock the mystery of blog money. Sounds good right?

16. It is very easy to upload templates onto blogger. If you see squares in the code you have done something wrong. But do not fear if you see the words widgets deleted in red. This scared me so much I destroyed a site. It may help to save your widgets somewhere else because they usually do get destroyed. If you destroyed a widget and want it back try reverting to the theme that the widget was on. It may magically come back.

One blogger template site that has interested me lately is Our Blog Templates.


Bulk Social Submit Buttons

Sometimes all it takes to get more traffic and win the game is a small change. Whether it be a theme change, a different content creation model, or even posting less there are many ways to actually increase traffic and success of a site.

One of the best ways to do well online is have a linking relationship with social media. Effectively getting the right widgets opens up roads for your content to run on. This will give your posts new life and greater longevity.

Obviously everyone is doing this so we need a more potent medicine.

I believe that we are all familiar with those social submit buttons with little pictures of every social media site that we can click on and submit blog posts for example. Well the issue with these buttons is that we and our fans can only submit to one social or bookmarking site at a time. Because of this people may only be sharing one site per visit to your site instead of sending it to all of their social profiles from Friend Feed to Twitter and From Digg To Reddit.

Only Wire is a great example of a finally advanced social submit button that may give you the edge over your competition.

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