Traffic Optimization Versus Search Engine Optimization

Search engine optimization is an attempt to circumvent various problems on a web page. The payoff is to hopefully do better in the search results, and have success snow ball.

Traffic optimization is the process of trying to bring a lot of targeted traffic into advertisements.

It is important to try to see that this traffic can effectively manage your site and pass it off to others. People optimization will drive up page views and in turn improve search engine optimization.

If you are really hungry for a quick and hot conversion try giving your website a ping. A good service may be Feed Ping. Many bloggers also ping their comment feed separately because they swear this is the best way to get more of the site tied down in the search engine.

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The Single Best Thing To Do When Twitter Is Down

Why is it that we can't ever get on Twitter when we are the most inspired? The truth is that Twitter is like a boat with too many people on it. The servers are overheating, the cloud servers are drifting away and it is down. I wonder where that flying whale went?

These days of wondering in a dark room why the world stopped spinning in that same moment around dinner time are over. Twiddict is a Twitter tool that lets people create posts. When Twitter turns back on Twiddict in turn moves the content into your Twitter stream. This is a major time hack if I ever saw one. Anouther option would be to play video games while Twitter is down!

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Why Silicon Valley Is Irrelevant

There is a general misconception among many would be Internet business pioneers (you) that perhaps it is either impossible to succeed on line, or that they missed the boat. The very same people who pushed me online and told me how it is the future are the same people who seem to not have much faith in social media. Here are some common lines I hear about social media and online business. (I believe they are all false)

'[Social media] is good for search, but a waste of time to participate in.'

'My dream is to sell computer parts out of my garage and not waste my time online.'

'No body ever gets famous doing YouTube.'

'Technology changes so fast that trying to do anything is just a waste of time'

'It is just a silly blog spot blog.'

'I will try only when I get the big idea.'

'Only creepy people upload their pictures to Flickr.'

'Why would people even care about what I have to say?'

'It is impossible to make money online through advertising.'

This list is extremely endless. What troubles me are the contradictions in people's logic of wanting to be successful in business but at the same time not seeing how the online game works.

There is no better time or place for opportunity. As technology improves the cracks in the glass ceiling online are getting bigger. Twitter is the best example of this. In a few words Twitter is much easier and more effective way of leveraging a brand than any other user generated content aggregation system. The mystery of this still baffles me but I understand the currency of Twitter.

There was a time when the online world was much like the real world. A few people controlled the majority of the resources. But as technology was created to be easy to use, the Internet went back to the people in a big way. The inventors of this technology are rich, and the top bloggers are now famous but one thing remains the same and that is you matter.

You matter more than you realize you ever could. Your importance transcends your Friends, or the friends of your friends or their friends. All of those formalities matter less and less as technology and online society evolves. Social media is judged in how big of an impact a person can make with zero friends. And the answer is with Twitter and the soon to be released Google Wave you will become extremely important. The only catch is that if you do not use this stuff then you do not really exist. You are checked absent. This is a strange paradox where it seems that we can not have fractions. We either are online or we are not.

So what does this all mean to people who have a fierce interest in Internet business? This means many things. First of all the seemingly most important people online want to collaborate with you. Countless guru level people want you to help them with their projects, they want you to internship with them, they want to connect with you at conventions, and most importantly they will give back if you do this.

What is the reason for this? All experts online to create their level of success did it through using somewhat formulaic systems. They link here, say this there, and talk about that. They have been repeating these things since the 80s or even way before. But now what they say does not matter at all. Why? Because I can say something similar here, or just set up an aggregator and infuriate the pants off of them. Their solo projects no longer matter because of what a powerful force wikinomics and mass collaboration have yielded.

What do they want out of you? To be honest if you have hung around 99.9% of the people out there that follow their supposed passions, they do so for strictly monetary gains. How many people in Silicon Valley or any other tech scene are really there for the love of what they do. I bet they are just riding the wave for money. Am I not right?

Every guru is flooded by these pesky people who come in with the wrong intentions. Most people as a result lay out extremely heavy filters for this. They won't return your email, they will talk to you but they usually call it off.

If you enter the situation with realistic intentions, realistic goals, and honestly want to lend a helping hand your prayer will be answered. There is an extreme scarcity of people who have a genuine interest to learn the craft, to work hard, and in the end pay back for the time. If you can fit the bill the door is open if you know how to find it.

How does social media play into this? The basic premise of social media leveraging is that if you give something away for free then something will come back. The gurus have complex systems of monetization where a slight increase in their network size, work output, or associations will help them gain hundreds of dollars at least a day. This is how the social web is more powerful driver of money than the world wide web.

Do you have examples of where I could find these opportunities? I was recently searching for expert marketers to watch on YouTube of all places. I found quite a few high caliber marketers who specifically wrote on their profile 'I am looking for hard working people, to help me with my online business.' Basically they figured out the system (In many cases this is just a large cash generating well marketed private affiliate program. Have you heard of Post Affiliate Pro 4?) and want you to help them do certain things to help them make more money. Your job is obviously to help them. In return you will get compensated a wage or a percent. Part of these deals are also that you have to make video recommendations about the guru to help them gain more traffic and leads. This whole system sounds a bit simple, antiquated and something people would do on rocking chairs but it is actually the future of Internet marketing. Basically collaboration and cross promotion benefit all people doing this. Think of this system as a business that is in the profession of generating leads, which can be anything. Some people are power sellers on eBay who need people to help promote their bulk discount mall. Other people are just expert affiliate marketers. The newest and most surprising player in this game are none other than big businesses and corporations. They realize that they can get a lot more money by working with people who work online. You can then put this on your online profiles, your work resumes, all the while taking what you learned to further create a residual income online.

What is the end result of this? Basically a breed of highly collaborative entrepreneurs are being born every second. They scour the web in packs and make a lot of money while everyone else is busy checking their mail box and sifting through spam. Most gurus are up to date and too have bloggers to help them, web designers to design, photographers to take film or whatever. Basically there is a brain bleed from the tech scenes of the world (Silicon Valley Included) because the Internet is such a pervasive and global event. As computer access expands this gulf accelerates exponentially to users with full access and the willingness to take advantage of an infiniate ammount of opportunities. Nobody cares that you live in Atlantis, on the moon, the north pole, or the in Outback of pluto. If you are online then you are here. In this spot, in that spot and everywhere. Pretty amazing. Your passion will open up doors for you if you believe in it. It is time to walk through those doors and change the world. Use the wealth of free information as your education, use your online success as your transformation, and use your life for recreation.


The Twitter Hashtag Rosetta Stone

Twitter memes and hash tags are some of the most perplexing things on earth. If people thought communication on blogs was hard just imagine how much communication errors occur on Twitter every second.

I always try to join the conversation. I have a strong desire to learn what other people have to teach me and on Twitter the lesson is only 140 characters long or less!

In previous posts I talked about the 'events' as Biz Stone (the maker of Twitter) likes to call them that occur around # hash tags. In some ways these are like temporary connections. The hash allows people to find their way home. Hash tags bring order to the Twitterverse. Hash tags are virtual town hall meetings where we can all speak at the exact same time! Do you have your microphone?

What The Hash tag is a great site where people can read about, and contribute content, related to hash tags. Joining this site, I would say, is more than a little vital, if you want to not only understand the hash tags, but also meet up with other people who are serious Twitter users.

See you there.

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Why You Would Want To Incorporate Your Blog Content Into Twitter

To succeed on a blog is difficult enough. Many people do so by creating 100 blogs that link in to the master work. Others get big by getting attention while others just do what ever it takes.

The world of blogs is as congested as any event could possibly be. It is hard to even compete for the local niche these days because we all know how tireless these 'citizen journalists' work.

I mean that is the thing do bloggers ever eat or sleep? I highly doubt it. So why not have some post to twitter type of widgets help you gain readers and traffic while you sleep?

We all know how important traffic is to making money, SEO, and leveraging the mass media mechanism that the web has become. If you site is all over Twitter I would call that good exposure. And when some one else promotes your site it is much more powerful then if you were promoting the material.

We must also keep in mind that blogs frequently sited on Twitter tend to get many great comments, have higher reader engagement and are more likely to go big.

You will also gain more Twitter followers which in turn feeds into your whole personal online brand.

I believe that you deserve to have your friends, fans, family, and neighbors promoting the blog content that you work on everyday with services like Tweet Rooster.

This is what the button looks like.

I like the whole call to action Tweet About It slogan. That would also make a good name for a band.

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Understanding Twitter Content Creation

I am sorry for writing so much about Twitter but it is a hot business topic right now. I think it is important to really study twitter to understand how to effectively promote a business or affiliate links for instance. Twitter is more than a long stream of words and links. Twitter is rather a key word driven search economy. The ability for people to effectively use your content for their good depends on how well you communicate online. There is a reason that people have trouble keeping up. The Twitter language evolves so quickly, and so do the 3rd party twitter tools that the game literally changes every second and that is not just an expression. You do not even need followers to start a conversation with the Twitter community if you know the right language. I would liken this to being at Dave and Busters and playing the basket ball game. You see a bunch of hoops. If you throw the ball through the hoop that you did not put your token in then what? This is why deceptive targeting is a waste of time. On the other hand if you throw the basket ball in the hoop you turned on, you may win a prize. This is a parallel of finding the right keywords and symbol scripts like the @s and #s to gain a conversion stream.

One of the most effective ways to move people to your account is through questions. Asking things actually engages people and can activate users. This is why marketers love to tweet questions, symbols, and numbers. These things all trigger an automate response in people. And that is the other side of a 'revenue auto pilot system.' The difference of Twitter and search marketing is that to win Twitter big you need to win the human element as well. This is why blogs are not doing so well these days. People are tired of reading formulaic posts that were created with content creation software. The new dynamic web order is won through relationships and breaking down barriers to information, commerce, and life. Twitter is a first wave tool that is now being revolutionized by the Google Wave. Then what is next?

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How To Magnetically Market To The Mundane Twitter Niche

What many marketers and business types seem to forget is the power of human emotion and connection. I would probably fall into this category. I consistently think of Twitter as just a tool to generate an easy cash flow. This is a trap. Here is my example. We have a mouse which represents the marketer. Then we have cheese which is the money. Rationally we think that we can just grab the cheese because it is there. 'Click here and make money fast' may generate yourself 100 dollars a day but eventually the trap will get you when your brand is damaged. Without an honest brand you will never be able to unload deep hot incentive driven sales. Then what do you do? Resort to being an fictional character online? Do you see where I am going with this?

Most people are not rooted in money. They actually like interacting with other people because it is a free feel good high. This is why people go to cities with intangible costs like fun people, nature and a great place to be for free.

This need for the intangible is a growing trend just look at the Technorati top 100 blogs. The top sites a year ago were all about making money or material things like technology we like to waste money on. There has been a major changing of the guards. New sites have emerged like a few new personal blogs, the food niche, the motor cycle niche, car sites, and other unique and fun niches.

What does this mean to marketers and business people? What it means is that these new profitable niches are emerging. Here is my illustration. We have a niche blog that looks at cities with good wheel chair access. This niche gets high conversions on products that are expensive, help people, are generally a part of the insurance plan so people do not feel they are spending money and the huge demographic retiring with disabilities is enormous. People who need special access, and special needs include nearly every person on earth. Why? Because everyone knows someone in their family or friend who has these problems. As a result every person may have had to research and consume on the topic. But at the same time the information you are providing is an amazing free journey of the heart public service. In this sense starting the conversation you will change the world and spin profits through rewarding people, places, and things that actually cater to people who have trouble doing things.

If you have a good message to promote it on Twitter it would be best not to link drop. The reason? Most people's tweet streams are full of annoying automated spam links. The situation is going to get worse. As a result people will recoil and vote you off the island of people they follow. And statistically when people quit a follow they never ever come back. This equals sad loss for marketer.

Solution? The best thing to do is interact on a conversational way. 'I had breakfast at the Pizza For Breakfast restaurant and they had good wheel chair ramp.' This sentence does not link to anything but it does convey relevant information to you mission of helping people who have to navigate the jungle of abysmal failures we call the urban infrastructure. You could weave this into the sites like Tweet What You Spent to bring in the niche tweet marketing which is highly effective.

Statistically you will get many re tweets off of your stream. This could be incentive to only tweet things that you created like a non link tweet or a link to your brand. Your profile will be then flooded with people looking to follow you based on your niche.(special needs) As a result you will drive conversions from your profile URL which could be your special needs blog if you want to play nice (and get more followers faster) or to a landing page for a special needs product report that you could gain an affiliate income off of. Even better you would compile a list of opt in marketing from your twitter followers and everyone else that opted in elsewhere and have a monthly e newsletter report of the innovations in disability access products. Occasionally you would for good measure have a product email.

At the end of the day most experts and I am not one swear by playing it nice on Twitter to grow brand equity and happy friends that will naturally promote your brand. (you could even have them opt in for that)


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