Twitter Tools For Business





Twitter is the best business tool on earth. I believe that Twitter is the single most important promotional tool these days. If you are having questions as to what is twitter, and how it works watch this video. By this year's standards that video is dated. But the basics are all there.

Twitter is largely a game of communication. But unlike many online communities Twitter evolves every day as thousands of tools are pumped out every hour. With each new tool comes new people willing to test the tool and make them a part of their life and in turn our lives. Some tools are as simple as hash tags to denote keywords, memes, ideas, or other place holders, to complicated 3rd party tool sites made by a professional computer programmer. In the end it is important to act within your goals, beliefs and values.

If you have a brick and mortar business you may want to watch this video. Some of the important take aways are the importance of stories, details, pictures, to drive sales. The twitter stream of the person builds drama, and response into every day things to draw interest and attraction.

This video talks about the democratization of Twitter. It is extremely important to enter Twitter and not look down on people. Traditionally in social media there were the Alpha members and every one else. If the leaders decided that one person was not good then they would troll them. Twitter is much different. The video also talks about important ways to leverage your existing contacts on Twitter. According to the video it is fair game to send out the invites.

Twitter is also the home of some of the most important people on the web. These people will help spread and celebrate your contribution. This is unlike any other social medium. Traditionally social media had an emphasis on the self. In Twitter as some of the most successful users figure out abandoning the ego and participating is the most important aspect of the tool. We all use Twitter to see and be seen.

To conclude Twitter rocks and so do blog comments. So please leave a comment.









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Dane Cook Makes Some Good Points About Marketing





I was watching a Dane Cook video on YouTube. The show was Comic Relief 2006 for the victims of Hurricane Katrina. In the video Dane Cook talks about those commercials where the guy with the beard wants people to donate money to help out people who are affected by poverty. Dane notes that this guy does not really come out and make a strong demand. This is a very good marketing point. If you are creating a landing page it can help to be demanding and forceful to get the conversion. If you are selling one of those Hollywood Actresses opps it might help running an ad like "extras, actors, actresses, directors, assistant directors, and camera work desperately needed.' This would be a better alternative to 'do you want to be an actress?' In some cases having the right tools can add power to your marketing campaign. On Twitter the game is more about relationships. But even on Twitter there are many ways to create action. In Twitter watch out for typical semantic mistakes. In a social media environment words become very hard to understand. This is because most communication is non verbal.








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Twitzu Helps People Promote Their Business On Twitter





Finding ways to promote a business can be hard. Even on Twitter people usually experience diminished returns when they need to promote their thriving business. What is the solution? Twitzu is a place where people can create a listing. The listing can drive mad traffic to the business. When the business sees traffic conversions happen. When conversions happen money is made. When money is made people get happy. So if we connect the dots the answer is Twitzu makes people happy.







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Tweet Cube Helps People Share Files On Twitter





A major part of the Twitter journey is learning the various Twitter tools and what they all do. I always have a hard time learning the tools because my attention span is about ten seconds. But I hope to share with you a tool that to me seems would be pretty useful.

Tweet Cube helps people move files. I could see how this could be useful for people exchanging and spreading audio bytes for instance, or the sales pitch.

Other files could be resumes, documents, and other things that increase general business activity.





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Twerp Scan Is A Tool That Combats Twitter Spam





Some people want to keep their Twitter profile a private type of beta. At the same time they want to play the field. Twerp Scan is a good solution.

Twerp Scan allows people to scan their contacts for people who just follow many people and do not get followed. This helps people remove questionable contacts.

Probably the biggest issues I have with Twerp Scan is that sometimes it is good to follow people who follow many people for various reasons. Also people may mistake someone for a spammer if they had a Mal function in their twitter account automation.








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The Facebook Is Looking To Redefine Online Advertising





Facebook ads are some of the most creative forms of advertising that gets me every time. These ads are targeted to the social profile so they cater to my interests. I click them and check them out at least.

Facebook since its inception has been very innovative on how it draws a profit. One of the main reasons is that it is extremely difficult to make advertising money on a largely closed social network. Facebook can not rely on search traffic for instance streaming through the social profiles like Myspace can. This poses some major problems considering the Facebook is an expensive website to keep up. Some revenue models that Facebook has tried include selling digital goods.

We all remember years ago when people would buy a digital kiss for instance then everyone would say stuff like I can't believe you spent a buck on that! Well the Facebook is looking back into a similar revenue model again. I wonder how it will compete with Twitter selling Naked Pizzas?








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University Of Missouri Is Very Ignorant To Technology





First off colleges love making money. I wonder how much the U of Missouri school of journalism is making promoting the iPhone. This taints the University of Missouri. In my opinion this is the worst forced marketing job in the history of the world. Secondly the iPhone and iPod are designed for entertainment purposes. Even the people who work at Apple complain of the short battery, and the ineffective application of the iPhone to business. I saw a video where Guy Kawasaki said the iPhone is best for texting. Thirdly I can think of a million devices that could be better used. How about the newest video cameras, the small Dell (or HP , etc) for under a hundred with wireless connect card (related) type of set up. A good Cannon (or related cams) to easily flip perfect images. These things would work best remote and their batteries are much better than the Apple products. The University of Missouri knows nothing of value buys in technology, or what a good media kit would include. As for the phone why is the Black Berry curve the best selling phone? Nuff said! There are about a million other great phones besides the crack berry including Google's phone, quite a few smart Nokias, Motorolas, Palms, and you can finish the laundry list of awesome and inexpensive SMART mobile devices.

This is why everyone is a PC now. Even people who own every Apple product on earth. This is also why Best Buy has put every computer store out of business. They did it selling stuff that actually works, is inexpensive and makes people's lives better.
This is why the real geeks love all technology. Because they realize it is not the devices but rather the product of the devices, THE SOCIAL INTERACTIONS, and the Internet that is of real value. Blogger attributes its value to the content of the people, the community, and Google's ability to reach out to bloggers, rather than the satisfaction of the technology. Google finds value in how people use its services rather than why their new project is the best on earth. In a wikinomics type of world people are what is important. Many real world institutions do not realize this on purpose. We all know this. I do not have to tell you this.

If a University really wants to focus on technology they need to figure out how to make the next Twitter or Google rather than focus on mundane uses of overpriced devices. How about teach the students how to build an online community or search engine that benefits journalists. Niches, and social media are huge business and are the future of news dispersal anyways. That would equal tech savvy in my book.


To conclude I am all for Apple. Look at my blog theme!(at least this week) I heart Apple and all of its accomplishments. Apple makes amazing computers and devices. If you have the money buy Apple. But you will be replacing all of your Apple products in a month and you will find that they have no work horse value. If the University of Missouri did its homework and was able to separate hype from truth, fact from fiction, then we would be reading about its success rather than these stories that taint its image. The University of Missouri will never become the most tech savvy University by forcing the students to buy crap technology, but rather by buying that themselves (and hooking up the students free of charge) and drive down the student to computer ratio for example. The real issue here is about access to technology. Obviously this policy is highly discriminatory and evil. It hurts low income students and people who simply do not like technology. I wonder how many people slip through the cracks because the University Of Missouri cares little of academia or access which are real educational values. The University of Missouri has failed in its obligation that it has to the people of the State of Missouri and I am not talking about the elites and fat cats. The real honest people deserve a real and honest high value education and the University of Missouri is not cutting it. Verdict Epic Fail.






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Why Your Videos Matter





More brand building can be constructed through video than any other medium. Video is something people can interact with. They can related to you. They also see that you are real and willing to take the time to make videos. Videos will out perform even sampled content is driving traffic and conversions. Video may be your most valuable content and what stays around long after your website is gone. People who watch your video will be your most loyal fans, and what you learn through videos will probably be the biggest business insights that you ever figure out. Many of the best bloggers have quit to just make video full time. We need not forget how insignificant words are compared to video. Words are a form of communication. Video communicates through emotion which is the primary drive of people. Online video has revolutionized blogging, the internet and beyond. Images are what largely drive commerce, culture, and advertising. We associate with images to define our identity. We are told to be fans of images and concepts. Images can make us feel uncomfortable, happy, sad, and elated. But unlike pictures a video takes away control from your audience. We can look at an image and eventually it is meaningless. The diminishing returns on a video are much different.







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How Much Value Is There Really In Free





I was reading a few articles today and I came across a blog post about working for free. This seems to tie into what I talked about yesterday where some guy used the facebook pay ads to get a job. Free in the same way is a self advertisement. It is a way to get the word out. To self promote. To get recommendations from people who actually matter. This may differ from a pay job that we do that does not matter. For example when I was a kid I did yard work, worked in restaurants, and other jobs like this. At the time I thought I would only do stuff for money. But in reality none of these things connected me with important people. These jobs never got me anywhere. I have no desire to start a restaurant or a lawn, garden, and house maintenance service. In some sense I was living in one world and my mind was in another. When life does not line up there is a lack of balance. Well fast forward to 2009 and we are here. I have seen new places and realized what people were selling me was just a bunch of lies. I think many people are in this same boat. The Internet is where they play free and hedge their bets. They do free things for the greats. But I would take this one step further, collaboration is king. Even if you just do stuff with your friends you will go much farther than alone. At the same time do not just do free stuff and not ever try to drive conversions. That is the biggest mistake on earth.










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