The Most Important Part Of Any Sales Funnel

There are a bunch of ways to call for conversions from suggestions, to basically a terminal landing page sent in the mail box. Both have benefits and draw backs. Both are also diminishing in their overall value. Why? Because the act of selling stuff destroys your brand. Why not give people something for free. Then have them spread word about how trust worthy you are. That way when you publish your book or develop your product, you will have people there to promote you and spread the word rather than criticize you for trying to sell people stuff. Just a thought.

- Joe Gelb

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