The Comeback Of The Personal Blog

Personal blogs in recent years are making a come back. People realized the limitations of purely professional blogs. Bringing themselves into it is a far better driver of traffic and leads to their businesses. Bloggers are now talking about anything that they are interested in. This in turn is something that they try to monetize. For example some bloggers talk about remote control cars, do well with ads that sell these cars. But sometimes interests delineate beyond any marketable commodity. For instance people may have a certain personality trait that they emphasize on their site which serves as a color to add to their brand. Visitors can quickly recognize what the brand is all about. When emotional response comes into play like this there arises the ability to get a lot of traffic. What are your thoughts on the new rise of big name personal bloggers?

- Joe Gelb

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