The Media Sells Stuff By Impersonating People





If you look into advertising a powerful tool is taking personalities and giving them to really good actresses and actors. This draws in the audience because of the laws of like attract like. With the net and the proliferation of niches and different new groups of people that hardly existed back in the 90s this becomes increasingly more ambiguous.

- Joe Gelb

http://www.twitter.com/josephgelb






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