The Marketing Mix Matrix Matters More






Finding and exploiting a target market, is done by understanding the constraints on a product. The first constraint in the mix is supply and demand, that leads to the accepted market value of a particular item. Price targeting, and promotional paths are keys to nailing the price and value of a product. The next constraint is what you are selling. Certain products lend themselves well to the sale where as others need to be marked and branded to create an artificial demands. The third constraint is location. Even with the Internet the Geo targeting of products is still more important than just having a website where people can grab from. The fourth pillar of the mix is the physical things done to push a product. This can be anything from social opt in marketing to a local store staging an event to get people buying their goods.

To conclude know the constraints to understand how to effectively market your product.

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