Don Tapscott At Google Talks: Technology Revolution

Don Tapscott talks on google talks about our technology revolution now. Some of the high points include Geo targeting, web presentation, XML, the web as a computer, search, blogging, pictures, programming, multimedia, technology on the web, demographics of the web, the list goes on.

I do not agree with much of the talk but listening to these things can help marketers know who their audience is and perhaps how to get to them.

In the speech he talks of the baby boom as probably being the first bit generation. Marketers may want to market to their generation with stuff to make them younger.

He talks of younger kids good with complicated technologies. I would translate that into marketing video games on the computer to kids.

The list goes on but for people who do not know what the web is all about the video may be helpful.


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