Business Leadership Leads To Revenue

I was watching Seth Godin doing a Ted talk. To him leadership is creating some kind of movement. This is obviously a strange conclusion to the question what is marketing. But at the same time it is his interpretation of where marketing is going. I am personally not sure if current technology is really doing that as much as he says. In many ways I think it does build niches and change the way people think. But in other ways technology probably increases the inequalities of the world, outside of probably the affluent people that he is addressing. So where does this lead us in business? You can answer this better than I can. By the way have you seen the affiliate program AMWSO?


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