Building A Better Brand: How To Win The Social Media Game

Building a brand is the most important aspect of winning the online game. After a brand is built it must be effectively distributed along all of the online mediums. The most important fundamental aspect of brand is as simple as how you interact with others. Things as big as an epic blog post or as small as a two word comment on another blog are crucial keys to the success of a brand. But a brand is more that that. A brand must also be strong. Never be afraid to step on another person's toes. What I mean by this is be fearless when you respond to other people. Just because some people hate you should not mean that you should change your brand. You may just be weeding them out of your circle. Your circle is the online social community that is built around your life feeds online. Sites like the face book and friend feed for example bring your life together. Do not be afraid to become friends with people here who you really do not know in real life. Your online life is your capital. The longer you know people online and the stronger your bonds the better you will be. This is what makes staying in the game crucial. Never delete a site just because you are out of stuff to say or do. Just monetize it to keep the ship afloat and come back later if necessary.


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